Automotive & SpareParts

, parts (Parts List), Service (Service), feedback (survey) of the total car sales franchise model.

fast car consumer, a family in China in recent years, China’s automobile industry and the rapidly growing automotive market in this decade. Since 1998, took this broad, Buick, Audi lead in China after the establishment of a brand in stores, this kind of benefit to the producer. Well equipped service area, modern equipment and service management, a very professional atmosphere, well-maintained facilities, an adequate number of spare parts, quick and timely follow-up service system, the idea of ​​a strong brand, a close relationship with production and marketing, quickly copy the spread of Many domestic producers. In 2002 the consumption of the car a growth spurt, while consumer and automotive-related industries, especially 4S shops are increasing.

Enterprise car off the last two years, a large wave of network expansion. Sinipot since October 2006, the Federation of Automobile Dealers Association, according to statistics, China had nearly 10,000 auto 4S shops.

Trading patterns in the development of automotive history, foreign car dealers, often experienced “4S shop,” “The car market,” and then return to the “4S shop” – process. And since the late start. China’s development process directly to “car market” and “4S shop,” a two-step fashion Regional industrial economy of the late start in the industry, we can learn from the rest of the experience has been accumulated based on often achieve a higher growth rate. Behind the rapid development, but also often at the same time has many disadvantages.

4S shop car car sales as the mainstream of China’s current model, mismanagement, is the early expansion of the blind a congenital “short board” becomes visible:. A large investment and high operating profit for the marketing of extended homogeneity, all 4S store sales rose pressure

8, 2008 1, “the People’s Republic of China anti-monopoly law “in force. On the whole “anti-monopoly law” does not change the current situation in the domestic car market. At present, China’s car market has no monopoly on big problems, but during the competition, and even brutal competition. Authorities said the Ministry of Commerce, “automobile brand sales manager,” General Article provides that: “. Domestic and foreign automakers in the production of domestic sales of cars, you should establish a sound system for a car brand’s sales and services improve marketing and service levels “4S shops and auto-mode is compatible with this requirement, sales kits, service integrated marketing communications model is the current situation in China’s economic development and consumer demand, not just a change, just perfect.

View 4S shop car car sales in China’s enormous power and his size, coupled with with the world financial turmoil in the car, bike, explore and understand the market, behind, especially Aftermarket business realities, and to analyze the secondary market is an important source of financing, promoting a healthy and rapid development, and improve corporate profits to improve competitiveness in order to survive, it is necessary.

Related Reading: China’s auto repair shop automotive supplies business 4S Survey